Beat the autumn blues…here’s the second homework session in a series of top tips and hacks from Jo Dalton.

As the summer becomes a distant and hazy memory our thoughts are firmly focussed on getting the kids back to school or detoxing after the summer overindulgence and getting back to the “routine”.  For some, this is a time of reflection and many of us start looking for new and exciting career opportunities.

I often get asked how to improve the chances of attracting new and ‘the best’ talent or how someone can be headhunted, so I have pulled together some simple tips that I always share, which I hope will help you unlock and open your future – for your business or yourself. So here are the latest hacks, and part two of your homework!

Develop your ‘You Brand’

I talk to my team and the individuals who I coach all the time about their ‘You Brand’. It’s vital you spend some time developing yours.  And this is a great project you can work with a mentor on.  Ask yourself:

  • What’s your Brand?
  • What is your name and brand synonymous with?
  • What’s your USP?
  • What do you want to achieve with your brand?

Think about the characteristics, strengths and successes you’ve built in your career so far – think about where your talents lie.  For some, this isn’t always easy but try to think about that “one thing” that everyone says you are great at.  And if you’re still too modest to recognise this, ask others.  If you want to stand out from your peers, define yourself in a way that singles you out from the crowd in a concise and engaging style.

It’s important your personal brand is current and up to date and one personal pet hate from me is when people start a new role, and they don’t update the previous roles to the past tense or give their new, exciting role just a heading and no detail and all the previous roles, lots of context. It’s a small detail, but I do have OCD so I notice, it also tells me something about the person and how they intend to start their new gig.

Once you’ve identified your brand and what you stand for, keep perfecting this area(s) and share this with others, keep repeating it.  Frank Luntz, a global communications expert said about messaging:  You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.” And this is true of your online presence.  However, I also quite like this quote from John Howard, former Australian Prime Minister, which shares the same sentiment:  “You can’t fatten a pig on market day.”

Building your personal brand will not happen overnight. It does take time and effort but the rewards will come.

All of the above is relevant whether you are looking for a career move yourself or if you want to grow your team and therefore need to stand out as an awesome hiring manager, leader or company.  You need to put your best self out there, every day. I am challenging myself to do this too, so see you online.

Good luck!

For more information about how Jo Dalton can help and support you please get in touch at